Collaborating with the product team on abstract, non-figurative design was an incredible journey. The intense yet rewarding experience pushed creative boundaries and left a lasting impact.
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MIRROR CARD
DEV TEST
METAL
DEV TEST
PLASTIC
TEST [001]
METAL
TEST [001]
PLASTIC
TEST [002]
METAL
TEST [002]
PLASTIC
Fintech Product Marketing.
Year
2023
Creative Lead
Motion Design
Cinema 4D and Redshift.
Adobe After Effects.
Concept
These 3D representations were meticulously crafted to showcase the card's design in a visually stunning way. Great care was taken to highlight the differences in materials and weight between the two card types, Metal and Plastic..
Fintech Product Marketing.
Year
2023
Creative Lead
Sven Joosten.
Dmitry Scheglov.
Motion Design
Cinema 4D and Redshift.
Adobe After Effects.
Concept
Using the soul element as a foundation, we developed a visual metaphor to illustrate how interest can grow over time. The idea is that the spheres gradually move toward the central element, causing it (savings) to expand to grow over time.
Fintech Product Marketing.
Year
2023
Creative Lead
Sven Joosten.
Dmitry Scheglov.
Motion Design
Cinema 4D and Redshift.
Adobe After Effects.
Concept
Building on the metaphor, the spheres now act as dynamic containers, showcasing vibrant, colorful representations of the stocks in Trade Republic's portfolio. Since stocks are constantly being added and removed, we needed a highly flexible approach. To achieve this, we used the actual colors of the stock symbols to control the scene’s lighting and developed a fast yet visually beautiful system to automate logo updates seamlessly.
Fintech Product Marketing.
Year
2023
Creative Lead
Sven Joosten.
Dmitry Scheglov.
Motion Design
Cinema 4D and Redshift.
Adobe After Effects.
Concept
This one was a lot of fun, maybe a bit on the dark side, but still enjoyable! In this example, we use the source particle to represent a face. As the customer progresses through the process, the face gradually becomes more visible.
Fintech Product Marketing.
Year
2023
Creative Lead
Sven Joosten.
Dmitry Scheglov.
Motion Design
Cinema 4D and Redshift.
Adobe After Effects.
Concept
Everything has to start somewhere, and for us, that meant creating a visual element—the Soul of Trade Republic. Since this asset would be used in many different ways, we put a lot of time and effort into shaping its look and feel. Our goal was to make the Soul feel like an intelligent system, one that could adapt to any situation while still feeling warm and organic, never cold or artificial.
Fintech Product Marketing.
Year
2023
Creative Lead
Sven Joosten.
Dmitry Scheglov.
Motion Design
Cinema 4D and Redshift.
Adobe After Effects.
Concept
As the project neared it's conclusion we raced to create some more elements, the rewards image is a particular favorite of mine.